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Presenting the GoHighLevel integration architecture to the team
June 2025Apploye internal demo day

Presentation

Presenting the native GoHighLevel marketplace integration to the wider team after months of building it end-to-end.

This was the first time I stood up in front of the whole engineering org to walk through something I owned from design to shipped feature — the two-way sync for appointments, contacts, timesheets, and invoices between FieldTask and GoHighLevel.

The hardest part to explain wasn't the API surface, it was the failure modes: what happens when a sync collides, when a webhook arrives out of order, when a customer's GoHighLevel account changes plans mid-sync. Those edge cases were most of the actual engineering.

A few months after this presentation, the integration was attributed to a 416% revenue lift — the first time I watched a line of code turn into a line on a revenue chart.

FieldTaskGoHighLevelIntegrations